Rockstar Games is ramping up its marketing campaign for GTA 6 in Miami, igniting a mix of enthusiasm and protests among city officials. The company has executed a series of high-profile advertising strategies, including a massive gameplay reveal on Netflix and promotional events linked to NFL activities. To reinforce its reach, Rockstar is deploying a Vice City-themed blimp and various outdoor ads, including a striking 'Welcome to Vice City' sign at the Miami Heat's arena. The marketing blitz aims to generate excitement for the October 19 launch of GTA 6, which is set in a fictional version of Miami. However, not all local leaders endorse this strategy. County Commissioner René Garcia has openly voiced his discomfort, criticizing the portrayal of Miami as a crime-ridden environment in the game. Some officials are actively trying to impede Rockstar's marketing efforts, especially plans for advertisements at Miami International Airport and a substantial transformation of Miami Beach. Despite these challenges, Rockstar appears ready to invest heavily in its campaign, aiming to make Miami a live-action extension of its Vice City setting.